Procann
emotional lighting
Mapping is one of the least conventional but most effective ways to reach the public and convey an impactful message. Urban projection surprises people unexpectedly and captures their attention more effectively than almost any other visual medium.
Much of the power of mapping lies in the medium itself, as projections can move, change, and adapt to the surface of the structure, landscape, or landmark, making them part of the screen itself. No other visual form has the impact of a projection in the urban environment, and more and more companies and organizations are harnessing the power of video mapping to draw attention to their products, services, events and campaigns.
Mapping is also highly effective in promoting various creative events, such as art installations, street theater, and alternative festivals.
Immersive 360° indoor mapping is a trend that is adding more and more projects. We create 3D content for installations in large areas, such as museums, theaters, malls, etc.
We offer a complete service in the creation of mapping. This includes model elicitation through photogrammetry, technical approach, script development, and visual design. Our goal is to provide a show with high-level results.
We can distinguish two types of mapping: projection or video and laser.
Laser mapping has become one of the most popular effects in the realm of laser shows. In simple terms, laser mapping is focusing laser beams on parts of objects, buildings, cars, etc., actively highlighting architectural features and shapes. In addition to laser mapping, animated graphics can be added, which is ideal for highlighting a company logo or the main motifs of a themed event.
Laser effects can also be synchronized with other media (such as video, timecode, DMX lighting, etc.) for choreographed shows.
As a result, the popularity of laser mapping events is growing rapidly globally, and we are seeing this effect being widely used across the industry, from permanent installations in hotels and theme parks to high-profile tours and concerts.
We can create and produce interactive and immersive visual storytelling content outdoors and indoors.
Transform, revive and redefine spaces: public buildings, concert stages, exhibition halls and more. Laser or video mapping is key to telling amazing and enchanting stories in large dimensions. Any surface, façade, pavement, bridge or structure can acquire the characteristics of the place and increase its value by becoming a moving screen.
We work in collaboration with various visual artists to create multi-sensory experiences for audiences, combining physical and digital technologies.
With video mapping technology, everyday objects, from sculptures to skyscrapers, can be transformed into illusory wonders. Any space can become an impressive and inspiring fantasy world.
Bringing a vibrant atmosphere to the city Generates a vibrant atmosphere in the city. People discover their heritage. Visitors come, boosting tourism and boosting the local economy. The projections create an additional reason for visitors to choose to visit the city.
Luxurious projections for special occasions Projection and mapping are the ideal tools for creating spectacular public events. Major sporting events, anniversaries and special national events are complemented by lavish screenings.
Reinventing heritage We also see domestic tourism as an opportunity to give visibility to the city’s historical sites and emblematic points.
This technology that can achieve stereoscopic visual effects without the use of external tools. The emergence of this technology has eclipsed all other LED screens, and at a time when the ads of new media are increasing in attraction, print media advertising is experiencing an incredible reverse flow.
As a result, major shopping malls began to tap the “gold potential” of 3D advertising screens.
Comprehensive VFX service. Integration of effects in real footage with camera tracking.
The term “VXF” refers to “visual effects” (Visual Effects, in English). Visual effects are technical processes used in audiovisual post-production to create images and sequences that cannot be achieved through traditional filming. These effects apply to movies, TV series, commercials, and other visual media.
The advantages are unlimited creativity and realism and spectacularity.
Content creation, programming and start-up of AR / VR projects.
• AR and VR are immersive technologies that provide unique visual and sensory experiences. AR combines virtual elements with the real environment, while VR creates a complete virtual environment. Both technologies offer significant benefits in various fields and require specific considerations in terms of hardware and interface design.
• AR (Augmented Reality): AR combines virtual elements with the real environment. Through devices such as smartphones, special glasses or helmets, graphics, text or computer-generated images are superimposed on the real world, providing additional information or contextual interactions.
• VR (Virtual Reality): VR creates a complete and immersive digital simulation, isolating you from the physical environment. Through the use of VR glasses or headsets, you are immersed in a computer generated virtual world, where you can interact with virtual objects and environments in 360 degrees.
Creation of artistic and informative contents with powerful 3d effects for fulldome and planetariums.
FULL DOME is a form of audiovisual presentation that takes advantage of the surface of a full dome to project immersive content in 360 degrees. Using projectors and surround sound systems, an immersive experience is created in which the audience is completely surrounded by images and sound.
Viewers can enjoy a panoramic perspective and feel immersed in virtual environments, such as planetariums, space simulations, or artistic and educational experiences.
Creation of 3D content for Advertising, TV and Cinema
3D animation refers to the creation of moving images using computer-generated three-dimensional models. Unlike traditional 2D animation, where characters and objects are represented on a plane, 3D animation allows you to create virtual objects with volume and depth.
These models are manipulated and animated using specialized software to achieve realistic movement and impressive visual effects. 3D animation is widely used in movies, video games, advertising, and other media to tell stories, create virtual characters and environments, and deliver compelling visual experiences.
A world without limits for the art of light.
The lighting design in both situations seeks to create a balance between direct lighting and ambient lighting, highlighting the details of the sculpture or hologram and generating an attractive visual effect.
Lighting control must also be taken into account, allowing adjustments of brightness, color and special effects according to the needs and artistic vision of the work.